| 11/14/2007 | 10 Ecommerce Web site Design Tips |
| | Allow users the ability to checkout as a ‘Guest.’ Customers do not like being forced to register with the site in order to purchase an item. We have heard some customers say they would simply go to another site or drive to a store to find the same item, simply because they are being asked to register. Many associate registration with potentially receiving spam or junk mail.
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| 11/07/2007 | IRNewsLink Product Spotlight: Strategies For Maximum Return from Search Engine Marketing |
| | Despite the heavy reliance e-retailers place on search engine marketing to drive sales, few retailers take the time to optimize their search marketing strategy. Search engine marketing (SEM) can be a key component of a retailer’s growth strategy.
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| 05/17/2007 | With a new system, site search use soars at Edwin Watts Golf. . . |
| | Since Edwin Watts Golf replaced its home-grown site search with Learning Search from vendor SLI Systems, 25% of online orders at the retail. . . |
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| 05/03/2007 | Merrick finds over 25% of conversions on brands stem from general search |
| | Merrick Group, a web-only retailer operating several sites related to bedding products, is increasing ROI in search marketing by focusing on general search terms that lead to sales of particular. . . |
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| 04/05/2007 | American Bridal boosts revenue from site search visitors 400% |
| | American Bridal boosts revenue from site search visitors 400% |
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| 01/25/2007 | Big retail chains lost in Internet search, study says. . . |
| | The retail web sites of major retail chains showed up in only 5% of. . . |
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| 01/25/2007 | How e-coupon users compare with offline coupon clippers |
| | E-coupon clippers use more coupons than offline clippers—but they’re a key. . . |
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| 12/12/2006 | Search makes the difference on Thanksgiving weekend for Vermont Teddy Bear |
| | Traffic from search and affiliate links was up two to four times normal volume... |
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| 11/29/2006 | Attack of the search engine spiders |
| | If e-retailers want to maximize search engine optimization efforts, they better know where spiders like to feast. . . |
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| 09/15/2006 | More auto dealers embrace natural and paid search, study says |
| | Auto dealers are slowly increasing their use of search engine marketing to drive traffic to both their web site and the showroom, says a new... |
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